…but you can call me LIZ
Lizette Lopez De Arriaga. Born in Mexico City, based in New York. Founder of Chef Lizette Entertainment and Head of Graphic at VeeFriends — 35 years feeding bodies, now feeding hearts, minds & timelines.
Born in Mexico City, raised where food meant family. She started at the Ritz-Carlton, then spent seventeen years in location catering — building whole kitchens out of empty spaces and feeding film sets, boardrooms, Tom Hanks & Rita Wilson, the Camerons, and five U.S. Presidents.
Julia Child lit the pilot light. Liz kept it burning for 35 years.
The chef picked up a pen. As Head of Graphic at VeeFriends — Gary Vaynerchuk's universe of hand-drawn characters — she grinds on Topps Chrome card drops and cheers each comic-book release into the world.
Gary was the guest on episode five of her podcast. In her words: her friend, mentor and HERO. She even guest-narrated the #AskGaryVee audiobook.
Speaker, author, essayist. Liz talks about the hard stuff — surviving domestic violence, culinary excellence, and the craft of taking care of people — with the same warmth she plates dinner.
Now she's writing it all down: Becoming Light, plus essays that feed hearts and minds.
Every trading card needs a character, and every character needs a trait. These four are Liz's — straight out of her kitchen.
Chefs eat last. Thirty-five years of service, seasoning every room she walks into.
Sweet bread from Mexico City with a beret, a plan, and a drop calendar.
Pulled from hard ground, still smiling. Some roots only grow stronger.
Becoming light, one squeeze at a time. Zest is a discipline.
“Survival is not the only language life speaks.” — Liz, in “Door Number Two”, her Substack essay
where food, thought & fun come together with the most interesting guests
Featured course: Episode 5 with Gary Vaynerchuk — seventeen minutes with the founder of VeeFriends. Her friend, mentor and HERO, in her own words.
Real talk, zero filter — pick a platform and say hi. Tell her the doodles sent you. 💜